| 000 | 00694nam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | 74745 | ||
| 003 | ES-MaBCM | ||
| 005 | 20241016120209.0 | ||
| 008 | 960303s1995 esp 000 0 spa d | ||
| 020 | _a0-13-240532-6 | ||
| 021 | _axx | ||
| 035 | _a(OCoLC)1010630030 | ||
| 040 | _cES-MaBCM | ||
| 041 | 0 | _aspa | |
| 043 | _aesp | ||
| 100 | 1 |
_aKotler, Philippe _924881 |
|
| 245 | 1 | 0 |
_aDirección de marketing _cPhilip Kotler, Dionisio Cámara, Ildefonso Grande |
| 250 | _a8ª ed | ||
| 260 |
_aMadrid : _bPrentice Hall, _c1995 |
||
| 300 |
_a851 p. _c24 cm |
||
| 650 | 2 | 7 |
_aMercadotecnia _959356 |
| 700 | 1 |
_aCámara, Dionisio _97677 |
|
| 700 | 1 |
_aGrande, Ildefonso _920154 |
|
| 942 | _cBK | ||
| 999 |
_c74745 _d74745 |
||