| 000 | 01601nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 260123s2025 sp ||||| |||| 00| 0 eng d | ||
| 017 | _aV-3457-2025 | ||
| 020 | _a978-84-1081-468-4 | ||
| 040 | _cES-MaBCM | ||
| 245 | 0 | 0 |
_aHappiness Management and Social Marketing in the Age of Artificial Intelligence : _bAn Itinerary Towards Social Well-Being And Digital Innovation _cRafael Ravina-Ripoll, Luis Bayardo Tobar-Pesántez, Araceli Galiano-Coronil, Esthela Galván-Vela (Eds.) |
| 260 |
_a: Valencia _b : Tirant humanidades _c2025 |
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| 300 |
_a501 p. _btablas ; gráf. _c22 cm |
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| 490 | 0 | _aPlural | |
| 504 | _aIncluye referencias bibliográficas. | ||
| 520 | _aThis book is a collective work by the International University Network for Happiness. From an interdisciplinary perspective, this scientific research analyses how artificial intelligence can be integrated into social marketing and happiness management. It brings together academic contributions and research that examine the relationship between technology, well-being, and communication in an increasingly digitised society. The work reflects on the role of organisations in promoting human values, generating positive social impacts, and fostering quality of life. In this sense, it explores how AI and social marketing can become strategic allies in strengthening social cohesion, promoting collective well-being, and consolidating a culture of happiness in the digital age. | ||
| 856 |
_uhttps://mpr.koha.es/cgi-bin/koha/opac-retrieve-file.pl?id=2fa7614eb106285e4ccf2dc81bf3720a _yAcceso al índice |
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| 942 | _cBK | ||
| 999 |
_c231873 _d231873 |
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