000			03353nam a2200337 i 4500
001			223398
003			ES-MaBCM
005			20240711101802.0
008			230202t2022 sp ||||| |||| 00| 0 eng d
017			_aGr.1427-2022
020			_a978-84-1369-420-7
035			_a(OCoLC)1368304692
040			_cES-MaBCM
245	0	0	_aA thousand ways to understand happiness in the economy of the European Union's "Next Generation" funds _b: a comprehensive vision under the lens of social marketing, history and happiness management _cJosé Marchena-Domínguez, Rafael Ravina Ripoll, Araceli Galiano-Coronil, (eds.)
260			_aGranada : _bComares , _c2022
300			_a183 p. _b : il. graf. _c ; 24 cm
504			_aIncluye referencias bibliográficas.
520			_aLike the New Deal (1933-1938), the Next Generation funds were created to consolidate the Welfare State in the European Union during the post-Covid-19 era. To this end, comprehensive public spending policies are being carried out and supported; it is to be imagined by Keynes' anti-utilitarian ideals. This apriorism is rooted in Aristotle's idea of eudaimonic happiness. That is to say, the collective well-being of citizens is achieved by formulating active policies that promote the integral development of people through education, employment, culture, innovation, etc. It puts on the academic table that individuals' happiness or subjective well-being should be one of the main intangible drivers of prosperity, technological progress, intra-entrepreneurship and social development of the territories. It requires, among other things, proactive, dynamic, empathetic and professional behaviour from public administrations, NGOs and companies. Despite the vast literature on happiness, very little is currently known about what social marketing and happiness management can contribute academically to the ecosystems of the European Union's Next Generation Fund era. The purpose of this book is to make readers aware of the following aspects. The first is to understand that there are thousands of theoretical and practical inputs to generate public policies that promote the holistic happiness of citizens. Second, politicians must ensure the collective welfare of people under the guiding principles of sustainability, respect for the environment, social cohesion and inclusive capitalism. Third, the uberization of economies leads to a melting pot of low-cost societies that lower quality of life standards and job satisfaction. Fourthly, the top managers of organizations cannot wait any longer to undertake management models based on happiness management, where the happiness of their human capital is synonymous with corporate well-being, economic profitability, digital prosperity, productive efficiency, etc.
650			_aEnfermedad por coronavirus _9129538
650		7	_aEpidemia _958578
650		7	_aEnfermedad infecciosa _958552
650		7	_960280 _aSituación económica
650		7	_960284 _aSituación social
650		0	_9127703 _aNext Generation EU
700	1		_9128079 _aMarchena Domínguez, José
700	1		_9128077 _aRavina Ripoll, Rafael
700	1		_9128078 _aGaliano Coronil, Araceli
856			_uhttps://mpr.bage.es/cgi-bin/koha/opac-retrieve-file.pl?id=5e86fc3c8ec5cb332d20db14c9edf7b7 _yAcceso al índice
908			_aOCL
942			_cBK _2udc
999			_c223398 _d223398