000 00730naa a22002177a 4500
001 200488
003 ES-MaBCM
005 20230501191410.0
008 151106b2015 u ||||| |||| 00| 0 eng d
021 _axx
035 _a(OCoLC)1374263818
040 _cES-MaBCM
100 1 _9119314
_aHorst, Peter
245 1 _aDon't let big data bury your brand
_b: what capital one learned about overrelying on analytics
_cPeter Horst and Robert Duboff
650 7 _aInformación
_2
_958991
650 7 _aInformática
_2
_958993
650 7 _aGestión de documentos
_2
_990993
700 1 _9119317
_aDuboff, Robert
773 0 _aEn
_dBoston, Massachusetts
_gn. 11 (nov. 2015), p. 78-86
_tHarvard Business Review
_w197004
942 _2udc
_cAREV
999 _c200488
_d200488