000 00841naa a2200241 4500
001 149831
003 ES-MaBCM
005 20241016184216.0
008 070619s2007 usa|r0p 0 ||eng d
021 _axx
035 _a(OCoLC)926595484
040 _cES-MaBCM
100 1 _aEdelman, Benjamin
_980392
245 0 0 _aInternet advertising and the generalized second-price auction
_b: selling billions of dollars worth of keywords
_cBenjamin Edelman, Michael Ostrovsky, Michael Schwarz
520 0 _aContiene bibliografía
650 2 7 _aVenta en subasta
_960327
650 2 7 _aPublicidad
_959977
650 7 _aInternet
_959056
700 1 _aOstrovsky, Michael
_980393
700 1 _aSchwarz, Michael
_980394
773 0 _aEn:
_tThe American economic review
_dNashville
_w104225
_gVol. 97, no. 1 (Mar. 2007), p. 242-259
942 _cAREV
999 _c149831
_d149831