TY  - GEN
AU  - Edelman,Benjamin
AU  - Ostrovsky,Michael
AU  - Schwarz,Michael
TI  - Internet advertising and the generalized second-price auction: : selling billions of dollars worth of keywords
KW  - Venta en subasta
KW  - Publicidad
KW  - Internet
N2  - Contiene bibliografía
ER  -