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The spot : the rise of political advertising on television

Diamond, Edwin

The spot : the rise of political advertising on television Edwin Diamond and Stephen Bates .-- Massachusetts : Institute of Technology, 1984 .-- 416 p. 20 cm

0-262-04075-1

659(73) 659.148(73)

Publicidad Televisión Propaganda política

Estados Unidos

Bates, Stephen

Institute of Technology (Massachusetts)