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Packaging the presidency : a history and criticism of presidential campaign advertising

Jamieson, Kathleen Hall

Packaging the presidency : a history and criticism of presidential campaign advertising Kathleen Hall Jamieson .--3rd. ed .-- Oxford : Oxford University Press, 1996 .-- XXVI, 578 p. 23 cm

0-19-508941-3

342.518(73):324 324:342.518(73) 32(73)"1945/..."

Política gubernamental Elecciones presidenciales

Estados Unidos

Oxford University Press