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Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords

Edelman, Benjamin

Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords Benjamin Edelman, Michael Ostrovsky, Michael Schwarz

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Materias: Venta en subasta Publicidad Internet

Encabezamiento secundario--Nombre personal: Ostrovsky, Michael Schwarz, Michael

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Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords