APA

Johnson J. P., Myatt D. P., .On the Simple Economics of Advertising, Marketing, and Product Design. : .

Chicago

Johnson Justin P, Myatt David P, .On the Simple Economics of Advertising, Marketing, and Product Design. : .

Harvard

Johnson J. P., Myatt D. P., .On the Simple Economics of Advertising, Marketing, and Product Design. : .

MLA

Johnson Justin P, Myatt David P, .: . .